“Bringing all of our assets and all of our capabilities together in one place is really the natural next step,” Whiteside said. “Do you want to go into a store and browse? Or do you want to order from the palm of your hand and pick it up on the way home? Do you want to order and have it delivered to your door? Do you want it delivered to the fridge? Do you want to have it next-day or have it today?,” she continued. “It really depends on what you’ve got going on in your life at any point in time and what you’ve got going on during the day,” explained Walmart Chief Customer Officer Janey Whiteside. The company says these changes make sense because they better represent the way people shop, which isn’t a binary experience. Over the course of the year, Walmart will transition its Grocery app user base to the main app and then sunset the standalone app when that’s been accomplished. 30) in the Shopping section on the App Store.įor Walmart customers, the change means a more seamless shopping experience, where they won’t have to think so much about which app to use, but can instead just shop from a single place for anything Walmart offers, including its 120,000+ grocery items, local store inventory for pickup and its online assortment of both first-party and third-party marketplace goods.
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Walmart Grocery, meanwhile, has seen more than 16 million downloads across iOS and Android during that same time period. 2 app in the iOS App Store’s Shopping section.
This setup may have also limited Walmart Grocery’s reach, as some users of the larger and more popular Walmart app may not have even realized online grocery was available.Īccording to data from Sensor Tower, Walmart’s main app has been downloaded 103+ million times since January 2014 across both iOS and Android.
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This meant shoppers had to download and switch between two separate apps depending on what they were buying.
For years, the retailer has operated two separate apps: its flagship Walmart app (the blue one) and its separate Walmart Grocery app (the orange one). Walmart is looking to hook more consumers on its online grocery shopping experience by adding Walmart Grocery to its main Walmart mobile application.
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